With the onset of 21st Century World of technology for Mass Media and Communication has grown in leaps and bounds. The World had shrunk and come closer because of the development in this field.
About Mass Communication:
This courseware is designed to give a thorough knowledge of mass communication.
The courseware is divided in three sections namely:
- Introduction of Mass Communication
- Channels of Mass Communication
- Importance of Mass Communication
Channels of Distribution: Television and Radio are often called electronic or broadcasting media whereas newspaper and journals are called print media. Mass Media distribution channels aim is to make the flow of message distributed to single audience preferably. It has been a source of information for the audience as well entertainment. Earlier the medium of entertainment were radios, books reading, plays, street shows. But with the advent of Mass Communication the scenario changed completely. Entertainment Industry is the biggest beneficiary of Mass Communication.
This courseware will give you an in-depth knowledge of all channels in Mass Communication that include Print Media and Electronic Media. In print media there are newspapers, brochures, pamphlets whereas Electronic Media includes Television, Radio, and Social networking sites. The messages conveyed to the targeted audience have to follow all instructions and guidelines given by Broadcasting Ministries. This courseware will also make you understand the importance of guidelines and how they work cordially.
Mass Communication Content:
Mass Communication in today’s world plays an important role. Term ‘Mass’ denotes large Number or Volume, Range and Extent. In this context ‘Mass’ denotes the Volume of people and the reception of message by them. Communication is where two or more people are involved and where words convey meanings. The message or information being transferred through a proper channel.
In Mass Communication specific channels are used to convey message to a large number of heterogeneous population. Here the information is transferred to millions and trillions of people living across the globe. Mass Communication means transfer of message to the target audience where media is used in the form of television and newspaper. To reach such a large volume of people mass media is the only source. Mass media is designed by envisioning the target audience.
Since the world has shrunk and restricted to just one click of a mouse there has been a tremendous rise in mass media communication making it essential to study it as a stream. It has crossed the boundaries, and is the reason in the development in Mass Media Communication. The source or channels of mass communication that we find in today’s world for mass media are: internet, television, radio, newspapers, journals, magazines, pamphlets, brochures, posters, bill-boards, flying billboards, films and books and.
The Types of Mass communication: Advertising, which tempts people to purchase; Journalism; PR which plays an important part in influencing people in their opinion on particular product
Some unique features are with Mass Communication. Firstly as we all know is the volume of Audience. Mass media communication has a large number of audience which a unique feature.
And the voluminous audience is heterogeneous that means audience of different nationalities, belonging to different race, caste, creed who are scattered far and wide. The area covered by mass communication is wide and the message conveyed to these audiences is in a structured format.
The message is very formal and is in prepared keeping the taste and preference of targeted audience which makes it more receptable worldwide.
Another feature of Mass communication is the same massage to large audience at same time irrespective of their location. The receiver or the audience if has got the access they will get the message.
The sole purpose of mass communication is bring the world closer by giving latest updates of happenings in town, city, state, Country. The most important thing is Technology in Mass communication. The latest technology is a boon in Mass Communication.
Functions of Mass communication:
Functions of Mass Communication few are listed below:
Social networking sites like face book, twitter, LinkedIn, Orkut are the sites who serve the purpose of spreading news and information to large audience. Small business takes the advantage of newspapers, blogs to reach the target audience. Mass communication helps people feel connected using the online tools. The organisation has to keep mind that content released in networking sites or newspapers should be according to the guide lines prescribed.
Customer’s views or opinions for a product are shaped by the Mass Communication. Social media makes it more convenient for the small business enterprises to know about their opinion by posting it on sites directly. In this way the business people can directly get involved with the customers.
Many people are glued to networking sites throughout the day; indirectly this can have an impact on their culture and behaviour. The market is now available in a click and also the entrepreneurs of different country. Small scale businesses have crossed domestic boundaries and have found customers in international boundaries. This is all because of mass Communication.
Over a decade the entertainment industry has shown a tremendous growth because of the development in technology. Television industry, Film industry had also felt this growth. Now the audience have an easy access on net and can download many songs videos and photos of their choice.
Contents of Introduction to Mass Communication
- Introduction to Mass Communication
- Channels of Mass Communication
- Channels of Radio and Television
- Films and Books
- Pamphlets and Brochures
- Journals and Magazines
- Channels of Social Media
- Posters and Bill Boards
Market Overview:
Career opportunities for those who are certified in Mass Communication are very high. In the last 10 years the entertainment industries had grown three folds, and it is still growing. The hiring for Certified professional is more as compared to those who are not certified. India is a place where many production houses and advertising and media business is at boom. There is always demand for a Certified Mass Communication Person. They can work for any production house, TV channels, documentaries,
Warn Brothers, BBC, TV9, Doordarshan and many more are some of the media groups; they offer jobs in Mass Communication. Indians have an edge on these media groups for national and international countries. They offer good positions with good salary and other benefits for people who are certified in Mass Communication.
Demand and Supply has a significant role in the hiring of certified Mass Communication. The demand for certified Mass Communication is high because of the new media sector. For investments have opened many news, entertainment channels this has created new job openings in this sector.
Career Objective:
- This courseware will open a door of opportunities, if you are looking for a full fledged career in Advertising, Journalism
Target Audience:
Target audience for Mass Communication are the following:
- Students who want to pursue journalism as full-fledged careers in Journalism, Advertising
Pre-requisites:
Pre-requisites for Mass Communication are:
- Knowledge in Advertising
- Basic knowledge of Journalism
- Graduates in Journalism
- Management Professionals
- Entrepreneurs
- Marketing basics
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