Course Description:-

INTRODUCTION:

The marketing mix is a corporate device used in 8 Ps of Marketing and by dealers. The marketing mix is frequently vital when shaping a product or brand’s offer, and is mostly related with the four P’s: price, product, promotion, and place. In service marketing, yet, the four Ps are extended to the eight P’s or 8 Ps of Marketing to address the diverse nature of services.

The 8 Ps of Marketing rose from an original 4 P‘s. This gives an abundant check list or initial point for any planned marketing plan, to confirm your consumers view for your product and their buying know-how in the best likely light.

Services are fundamentally dissimilar from products and need to be marketed very differently. So the classical 4 P structure of the Marketing Mix needs to be altered aptly to incorporate the 8 Ps for services marketing.

Gradually, it takes care of each P in details. We start with Product and understand every aspects of Product strategy. Then we move towards others Ps that is Price, Promotion, Place, People, Process, Physical evidence and finally, we will be talking about the productivity and quality strategy.

Benefits of this 8 Ps of Marketing Course

• Learn Marketing Mix
• Learn different marketing strategy
• Be awesome in Marketing

Target Audience for 8 Ps of Marketing Course

• Marketing Professionals
• Advertising Professionals
• Sales Professionals
• Aspiring Marketing Professionals
• Students

Benefits of online course:

• High Quality Content
• Learn Anywhere Anytime & at Your Pace
• 24X7 Customer Support
• Complete Student Support Throughout The Program
• Course Completion Certificate 
• Lifetime course access

For any query feel free to call

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CURRICULUM

Section 1: 8 Ps of Service Sector Marketing

1. Lecture1: Introduction to 8 Ps

Section 2: 1st P: PRODUCT

1. Lecture2:1st P: Product Introduction
2. Lecture3:Product Element
3. Lecture4:Product element from entertainment Industry
4. Lecture5:Product Element Continues
5. Lecture6:Product Element Continues

Section 3: 2nd P: PRICE

1. Lecture7:2nd P: Price Introduction
2. Lecture8:Price Element
3. Lecture9:Methods of Pricing Services
4. Lecture10:Pricing Strategy Continues
5. Lecture11:Pricing Case Study
6. Lecture12:Pricing Case Study 2
7. Lecture13:Pricing Case Study 3
8. Lecture14:Product-Pof Service Marketing Part 16

Section 4: 3rd P PLACE

1. Lecture15:3rd P PLACE Introduction
2. Lecture16:Place element in service Marketing
3. Lecture17:Examples of Place element in service marketing
4. Lecture18:Case Study
5. Lecture19:Case Study Continues
6. Lecture20:Place Element Web links

Section 5: 4th P PROMOTION

1. Lecture21:4th P PROMOTION Introduction
2. Lecture22: Integrated Marketing Communication
3. Lecture23:Sales Promotion
4. Lecture24:Example of Promotion
5. Lecture25:More Promotion Examples
6. Lecture26:Promotion in Service Sector Includes
7. Lecture27:Promotion Case Study

Section 6: Extended Ps of Service Marketing

1. Lecture28:Extended Ps of Service Marketing
2. Lecture29:Service Marketing 8 Ps
3. Lecture30:Service Sector – Tertiary sector of economy
4. Lecture31:Goods – Service Continuum
5. Lecture32:Service Marketing Triangle
6. Lecture33:Service encounter
7. Lecture34:Service Encounters Continues
8. Lecture35:Service Quality Gap Model
9. Lecture36:Service Quality Gap Model Continues
10. Lecture37:Zone of Tolerance
11. Lecture38:Service Recovery
12. Lecture39:Service Leadership
13. Lecture40:Branding of Services
14. Lecture41:Dimensions of Service
15. Lecture42:Dimensions of Service Continues
16. Lecture43:Customer Behavior and relationship marketing
17. Lecture44:Extended Ps of Service Marketing Conclusion

Section 7: 5th P PEOPLE

1. Lecture45:5th P PEOPLE Introduction
2. Lecture46:Tangible Services
3. Lecture47:People Element
4. Lecture48:People Element Continues
5. Lecture49:People Element in Service Sector includes
6. Lecture50:Entertainment Industry Example
7. Lecture51:5th P PEOPLE Conclusion

Section 8: 6th P PROCESS

1. Lecture52:6th P PROCESS Introduction
2. Lecture53:Meaning of Process with Tangible Product
3. Lecture54:Process Element
4. Lecture55:Customizing Process
5. Lecture56:Process Elements Includes
6. Lecture57:6th P PROCESS Conclusion

Section 9: 7th P PHYSICAL EVIDENCE

1. Lecture58:7th P PHYSICAL EVIDENCE Introduction
2. Lecture59:Physical Evidence Element
3. Lecture60:Elements of Physical Evidence
4. Lecture61:Physical Evidence Includes
5. Lecture62:Physical Evidence Factor Exemplified
6. Lecture63:7th P PHYSICAL EVIDENCE Conclusion

Section 10: 8th P PRODUCTIVITY

1. Lecture64:8th P PRODUCTIVITY Introduction
2. Lecture65:Productivity in Services
3. Lecture66:Redesign service Processes
4. Lecture67:Productivity Element
5. Lecture68:Service Quality
6. Lecture69:Service Quality Continues
7. Lecture70:SERQUAL Model
8. Lecture71:GAPs Model
9. Lecture72:Strategies to close GAPs
10. Lecture73:E-S-QUAL Model
11. Lecture74:Responsiveness
12. Lecture75:Conclusion of 8th P

Here is a sample for the course completion certificate which you will receive after complete the course. This certificate is widely accepted across industries and will boost your chances to grab the job opportunities.

Mail us at: [email protected] with below details to receive your certificate:

• Name
• Course Name
• Date of Completion
• Address