Course Description:-
INTRODUCTION:
The marketing mix is a corporate device used in 8 Ps of Marketing and by dealers. The marketing mix is frequently vital when shaping a product or brand’s offer, and is mostly related with the four P’s: price, product, promotion, and place. In service marketing, yet, the four Ps are extended to the eight P’s or 8 Ps of Marketing to address the diverse nature of services.
The 8 Ps of Marketing rose from an original 4 P‘s. This gives an abundant check list or initial point for any planned marketing plan, to confirm your consumers view for your product and their buying know-how in the best likely light.
Services are fundamentally dissimilar from products and need to be marketed very differently. So the classical 4 P structure of the Marketing Mix needs to be altered aptly to incorporate the 8 Ps for services marketing.
Gradually, it takes care of each P in details. We start with Product and understand every aspects of Product strategy. Then we move towards others Ps that is Price, Promotion, Place, People, Process, Physical evidence and finally, we will be talking about the productivity and quality strategy.
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